Many small businesses are starting to incorporate digital marketing strategies into their business plans because they have seen how it can change their customer reach and engagement. Physio and Chiropractor clinics are no exception to this trend.
A modern website helps promote a practice, give online credibility and allow patients to book appointments and learn about physical therapy. But digital marketing is much more than a website.
1. Increased Patient Referrals
Patient referrals are a crucial factor for clinic growth. Satisfied patients are more likely to refer their friends and family members to a specific provider, which can significantly impact a practice’s patient volume. To maximize referrals, physio and chiropractic offices can utilize a combination of marketing strategies such as social media, online reviews, email campaigns, and even in-person events.
Many physio and chiropractors find success with a subscription package, which allows patients to schedule services at their convenience rather than having to come in for an adjustment every time they experience pain. This can help prevent recurring injuries and increase retention.
Increasing patient retention through effective digital marketing strategies, including google ads for chiropractors, also helps reduce the number of patients leaving the practice, known as churn. Traditionally used marketing methods such as mailings can be effective for retaining patients, but leveraging digital marketing techniques tailored for physiotherapists is a more cost-efficient way to reach and engage current and prospective clients
An optimized website, which includes a blog and online forms that allow doctors to easily submit patients’ paperwork before their visits, is an excellent way to boost patient retention. Additionally, a patient retention program that uses SMS text messaging to remind patients of upcoming appointments can help cut down on no-show rates and appointment cancellations.
2. Increased Patient Engagement
Increased patient engagement leads to increased sales because satisfied patients are more likely to recommend a practice to their friends and family. This is particularly important for small practices that compete against big box clinics. An effective online marketing campaign can lead to increased bookings and revenue, ensuring that your practice is able to provide your patients with the highest quality care.
Having an online patient portal provides your patients with the opportunity to book, reschedule or cancel appointments at any time of day, request medication renewals, attend consultations using telemedicine features, pay for services and keep track of payment information, and access their medical records. This also allows your team to spend 1-2 hours less on routine patient communication efforts, allowing them to focus on billable activities and increasing the overall productivity of your practice.
Younger generations are increasingly eager to manage their health care more actively, while even older “baby boomers” are becoming more digitally advanced and aware of the benefits of online communications. Showing your patients that you value their opinions through review requests and online patient reviews is one of the most effective ways to inspire patient engagement.
3. Increased Sales
Increasing sales for your physiotherapy or chiropractic clinic is vital to staying competitive in the healthcare industry. Leveraging digital marketing for physiotherapists or digital marketing for chiropractors, utilizing modern strategies such as content marketing, search engine marketing, social media marketing, and email marketing, can help you attract more clients and ultimately increase your sales.
Using targeted marketing campaigns can help you increase the average transaction value per client at your clinic. This can be done by offering package deals or running promotions throughout the year. For example, you can offer discounts to first-time visitors or run a special promotion during specific seasons or events. You can also use software such as Medesk to automatically send appointment reminders and update patients on clinic news.
Another way to increase your physiotherapy or chiro doctor sales is to build up trust with your potential clients. One way to do this is by showcasing the positive effects of your treatment on previous patients. You can do this by publishing these success stories on your website and social media accounts. This will not only show off the quality of your services but will also make potential patients more likely to book an appointment.
4. Increased Brand Awareness
Aside from your website, digital marketing tactics like Google, Facebook, TikTok and Instagram ads allow you to create a brand presence that is visible to potential customers. It’s also an affordable way to increase your client base and reduce reliance on physician referrals.
Direct response marketing strategies are another effective, cost-efficient way to market your physical therapy business. This type of marketing uses clear, actionable calls-to-action such as “book an appointment,” or “contact us today.” By using the marketing-message-media match principle and leading with education, you’ll attract a highly qualified audience that is ready to receive your services.
Marketing your physical therapy clinic can be time-consuming, especially if you’re trying to manage a practice and see patients. By using a physical therapy software solution with built-in marketing tools, such as ClinicSense, you can stay in touch with your clients and market your practice at the same time! The platform features a call-tracking system, two-way texting and online booking to keep you in touch with your existing clientele, as well as new clients. This makes it easy to send out monthly newsletters, remind clients of appointments, or announce any last-minute holiday operating hours.
5. Increased Patient Retention
Increasing patient retention is crucial for any business, particularly for fee-for-service clinics such as physical therapy and chiropractic practices. Investing in marketing strategies from practiceedge (www.practiceedge.com.au) that prioritize customer experience and satisfaction is an effective approach to retaining existing clients, increasing revenue, and enhancing long-term profitability.
For example, chiros are really good at leveraging their reputations for high-quality care to convince patients that they’re worth the money. They get patients in the door for a quick adjustment, then pitch them on follow-up appointments and services. Chiros often take advantage of high-deductible health insurance plans, which means patients have to pay out-of-pocket for sessions but then receive reimbursements from their insurance provider.
Using digital marketing techniques to promote package deals and discounts is another way to attract new clients while boosting sales and profitability. This can be done through email or social media and can help to improve the overall client experience by reducing wait times and costs, which leads to improved client satisfaction and retention. It can also be used to target specific demographics, such as younger clients who might otherwise be hesitant to try your services.
